If you're anything like I was when I first began online, you've probably created a brand new website. Then submitted it to a few search engines and hoped people would mysteriously show up at your site and buy whatever it is you were selling.
After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in the hope you might just rank well in one of the millions of search engines. Another couple of weeks go by and still no luck.
At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, as you've probably figured it out by now, this is not the way to go about doing things.
Let me give you a specific example of what your very first steps MUST be when creating any website...no matter what the subject is.
In our example, let's create a weight loss related website. Before you start creating and collecting content for the website, you need to do a little keyword research. This is VERY important and should not be skipped. To do your keyword research you need to visit a few websites.The first of which should be www.goodkeywords.com.
They have a very good keyword tool, and best of all it's free! Once you've downloaded this software, you can enter the most generic keyword for your website into the program. In our example, your keyword would be "weight loss".
You'll notice in the screenshot below, Good Keywords will return a list of related terms. The "count" column will then show us how many times the specific keyword has been searched for in the previous month within the Overture.com search engine. Generally, you can multiply the number by eight, in order to estimate the number of times the keyword has been searched within Google for the previous month.
You'll notice weight loss was searched 817,038 times during the previous month.
Do NOT start off by optimizing for the keyword "weight loss"
Why, you ask? Well, if a keyword is searched that many times in Overture, then a hundred times out of a hundred, the competition you will have to outrank will be extremely fierce. This is not something you should try to take on right away. For a brand new website, or one you're just beginning to optimize, it's better to select more specific keyword phrases. This will be explained a bit later.
Let's take a quick look at Google so you can see exactly how many websites are competing for this keyword.
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