In the early days of the Internet, you could often generate traffic just by being there. The billions of sites that exist now didn’t exist then, and those who built sites early on got tons of traffic and profits just by having a presence. Those “build it and they will come” days are gone; the Web is not astonishingly competitive, especially in business and marketing niches. Savvy Website operators know that it’s much harder to make the public know that their site exists and they devote a lot of time to a process known as Search Engine Optimization.
Search engine optimization, also known as SEO, is about designing you site in such a way that the major search engines, such as Google, will see your site as relevant to a particular topic. There’s a science to that, and numerous consultants charge a fortune to share their “secrets” of how to build your site so that the search engines will rank it highly for search results. The high price of these consultants and the amount of work required for effective SEO has led to the creation of software packages designed to make search engine optimization easier. Perhaps the most heavily promoted of these Web position tools is SEO Elite.
SEO Elite, like most Web-related software, makes bold claims about what it can do for you. They emphasize the value of having hundreds (or even thousands) of quality sites linking to yours as an important component of search engine optimization and claim that SEO Elite can find suitable linking partners for you in mere minutes. They also claim that you can use this program to determine how the high ranking sites for a particular topic managed to achieve that ranking so that you can copy their technique. And finally, they claim the tool can keep you notified on a daily basis as to how well your site ranks in the major search engines. If your site moves up a few notches in Google, SEO Elite will tell you.
Can it do all of that, or are the creators of this product just engaging in the usual hyperbole? Actually SEO Elite does exactly what the creators say it will do, provided that you are willing to make the effort to use it correctly. Building a network of links to your site is a time consuming process, and SEO Elite can, indeed, find hundreds of potential link partners in mere minutes. You simply need to contact them through an easy-to-use interface that will save you countless hours over doing it manually. Each time you tweak your site, you can use SEO Elite to see how well your changes are working. This tool can genuinely save you time and ease the process of search engine optimization.
All of this isn’t magic, of course. Tweaking your site to optimize it for the various search engines and your particular topic takes time and effort. There is no “instant” solution that will bring thousands of people to your site. Having quality content on your site is still a big part of the process. But SEO Elite is a powerful tool that, used correctly, can help you build a site that ranks highly for the topic of your choice. If you understand the importance of search engine optimization, SEO Elite represents money well spent .
©Copyright 2006 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including a site devoted to search engine optimization.
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