Four WP Blog Search Engine Optimization Areas to Focus Your Attention On

A caboodle of advice is available on the web on the things folks ought to do in order to achieve good rankings in Google and other search engines for their WordPress posts.

It is easy to become bewildered if you devour all the information that's out there, because some people concur with others while another group totally disagree and offer dissimilar advice.

Not too long ago a distinguished selection of search engine optimization professionals provided their consensus opinions to SEOmoz with reference to what's relevant to gain excellent search engine listings today.

According to the consensus opinion of the SEO experts, these are the four top ranking elements for search engine listings.

Keywords that Appear in the Title Tag

It is extremely important to insert the right keywords when writing the text used in the title tag of a WordPress post. Not only does it promote better search engine rankings, it also assists with improved click-through from the SE listings to the web page. It is of reduced use to be high up in the search results and not receive a high number of clicks. The primary purpose is to gain as many visits to your web pages as feasible.

The keywords that the searcher used are highlighted in bold in the search results. If part of the title is bolded, it gives the listing a better opportunity of being seen and getting that mouse click. However, highlighted keywords are not the only element to take into consideration when writing the page title.

A lot of additional clicks can be attained from a smartly written page title tag, specially if it tempts the user to click. It's better to gain a hundred clicks from position number five by using an eye-catching title tag compared with 50 clicks from listing number 3 with a badly written title, wouldn't you agree?

The Anchor Text that's Used in Links to Your Site

The anchor text that is used in the link that points to your web site from an external web site weighs heavily in the SE computations to determine what your site is focused on. In addition, what your web site is focused on defines to a large extent what keywords it will rank for in the search engine listing.

If it's possible that you can influence in any way the anchor text that other web sites employ when they link to you, then it's an extremely prudent investment of your time.

The more external sites that link to your site utilizing a certain keyword, or alternate versions of that keyword, will prompt the SE's to more eagerly believe that your site is focused on that particular keyphrase.

It's even better if the content of the destination page on your web site contains that particular keyword and its latent semantic equivalents.

The Global Link Popularity of the Web Site

Search engines compute the relative importance of your web site from the volume of hyperlinks that point to the web site. This includes both quality of hyperlinks and quantity of the hyperlinks.

The importance of your web site increases in the eyes of the search engines in accordance with the number of different web sites that link back to your web site.

Building backlinks does not stop.

One can never have enough backlinks pointing to your website.

It's true that it is possible to build backlinks too quickly and that can trigger some flags with the search engines.

However, if it's performed as an ongoing action with a long-term outlook, every link is worth the effort of getting it. They all contribute to a higher deemed importance of your web site.

Link Popularity within the Site's Internal Link Structure

It's a fact that some of your pages will gain more external backlinks than others. Those that do not gain lots of external backlinks might be the real money pages that you would aim to rank high in the search engine listings. Internal linking structure, in addition to the anchor text used in the internal links, is the way to disperse PageRank inside the perimeters of your site. The best approach is to buy the plugin for WordPress search engine optimization that allows you full control over the linking structure on your blog.

Some SEO professionals say that an internal link to a page has the same value as an external link.

That does not mean the web site will rank with nothing more than internal links. What it means is that you could cause a page to be ranked by having internal links pointing to it even if it doesn't have a lot of external links, on the condition that the rest of your site has gained sufficient trust from external backlinks.

Finally

When viewed as a whole, SEO often appears to be a very daunting task.

However, when broken down into its focus areas, there are a few comparatively easy things one can focus on and get the largest gains.