Headlines are very important in Advertising
Here, you will learn how to write headlines for your business.
First, get some paper and pencil and start by doing the following. Question yourself this. "What are the key or primary reasons why ("reason why" is a key recurring theme in everything I'll share with you) your customers acquire, desire or seek your product or service? In other words, what is the main benefit or advantage, result or improvement or reduction or avoidance or advantage they end up receiving or getting when they use your product service or business?
You should have several answers to this question. When you get them, arrange them by the most valuable and specific and the most frequently desired.
How many ways can you specifically measure or compare or denominate the effect or benefit your product or service for a consumer? Write as many as you can down on paper.
Now run through each one of the elements I shared with you and apply it by adapting it to your situation.
For example, pick out a few of the words that work wonders, and try adding them to the benefit your product or service produces. Example, how to rid yourself of stress overnight ... announcing a way to get twice the productivity out of every hour you drive to work. "Amazing discovery, get the job of three people done for the cost of just one," etc.
Take each of these "wonder words" and try start writing a powerful headline.
Do the same thing with the tested "key word," making sure you write each statement or cluster of thoughts down separately.
Don't stop now as the fun has just begun.
An important word about your ROI return on investment.
Great copywriters and legendary sales trainers spend much time... sometimes weeks... laboring over the details of a headline or opening statement for an ad.
Why?
Because, those "pros" know how much of pay-off this process produces. Don't limit yourself to writing just one single headline. The great masters I've learned from would write no less than 100 different approaches before they chose the three best, most powerful selections they would test out. You shouldnt settle for anything less. The more headlines you write, the more this mind set will become your own.
If you feel uncomfortable at first, that's perfectly normal. Try this exercise, when you are stuck, ask yourself to fill in the blank describing the incredibly powerful result or benefit that your product generate. If you were talking to a prospect about this result you'd be telling them how to what? Once you fill in that blank with the answer to the result your product or service produces, you've written your first really good headline-so keep going!
You can Download a Free copy of "100 Greatest Headlines Ever Writen" at Jay Abraham Review - www.JayAbrahamSystem.com to get an idea of how great attention grabbing headlines should be written. You can use the headlines, revised them to use in your own ads.
Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Video and his super income building home study system.