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Tuesday, January 27, 2009

How Expired Domains Can Help You

What is an expired domain and how can it help you in your internet marketing endeavors?

Put simply, an expired domain is a domain name that has come to the end of the time it's been registered for and hasn't been renewed.

There could be a number of different reasons for this - it's possible the domain's owner simply forgot to renew, possibly their domain registrar didn't remind them (or used an out of date email address to tell them), maybe the domain owner bought the domain intending to do something with it and then changed focus. There are lots of different reasons that a domain has been allowed to expire.

So what's in it for you?

Firstly, it's generally considered that the older a domain name is, the more "important" it is. By its very nature, an expired domain is at least a year old, so it's older than buying a new domain.

Secondly, if the domain was used, there are likely to be links pointing to the website. It is likely to be indexed in the search engines as well.

If you're extra lucky, the domain may have had sufficient importance to gain some Google Page Rank.

Yes, that's right! There are a lot of expired domain names that have a Google Page Rank and even attract traffic.

The bad news is, you won't be the only person on the planet who is hunting for expired domains. The very best expired domains are purchased the very second that they are put on the market.

So if you're thinking of buying expired domains either for a site of your own or to "fix up" and sell on to others, you will need to act fast.

The easiest way to achieve this is to use one of the online services that will show you a targeted list of domains that are due to expire soon. This will give you an advantage and will allow you to snap up the domain names you're interested in as soon as they expire and are allowed to be purchased again.

Check out this excellent affordable service to hunt down expired domains here.

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