How Search Calculate the Ranking Order

First, let's have a look of the top SERP site on Google for the keyphase "click here". Go to Google and enter “click here”. You will know that the No.1 ranked website is www.adobe.com.

Then why accurately does adobe site.com rank #1 on Google for the term "click here"?

I can use the SEO Elite to do the search engine marketing. Using the “Analyze Backlinks Using A Specified Search Engine”, the enter the URL from the Google of the first result, after the software finish the job, you will get a report:

The words “click” and “here” are among the top 10 words which are listed within the left hand column. The anchor text column will just indicate the number of times the keyword in the "Word" column shows within the real anchor text of the URL that is linking to the adobe.com We can just have a quick look at the keyword “click” shows in the 16 of the URL that is linking to the adobe site.com and about 6.one percent of total links which are linking to the adobe.com including the key word “click”. The word “here” was discovered within the 32 URL that are linking to the adobe site.com and appeared 12.one percent of time.

Two majoy reasons that adobe.com is ranked #1 for the keyword "click here" is because of the following reasons:
1. The websites that are linking to the adobe.com are very quality (have a high Page Rank)
2. The websites that are linking to the adobe.com have used the keywords "click" and "here" several times in the anchor text of the links that are linking to adobe.com

There are several other Offpage Optimization factors that are helping adobe.com to rank Nunber 1, but those are the primary reasons.

You can well understand the power of Offpage optimization (linking). So when next time someone asks you what the proper keyword prominence, the proper keyword density, the proper number of times you need to bold, italicize, or underline a keyword on your webpage, you as an Search Engine Expert can simply tell them that onpage SEO web design is not important while ranking well for the desired search term.