Ranking better than #1 in SERP has been around for a long time in SEO services industry, but we have only seen its effectiveness in the offline world. The truth is that it is equally effective in online and search engine marketing. So, before it’s too late, the art of writing a catchy press release is needed to be learnt by all search engine specialist.
PR! What is it?
Well, it’s like eye catching news in a newspaper. It may be an announcement, an event or any other new worthy topic. Just think of something that you think will interest people and post an article on it.
How to organize a press release in the correct manner?
You may have a great topic which you feel will attract visitors, but if the format is not appealing, the press will prefer to ignore it. So, if you have determined to try on writing PR, you should write it in a correct format. The following is a sample which you may follow to structure your press release.
The Headline is Short (Not More Than 170 Characters) and Is in Title Case
In order to seize the visitors attention giving the most important message in first 25 words or less in the first a few sentence so that it stands on its own.
The paragraphs should less than 4 lines. Five W’s and one H (who, what, when, where, why and how) questions should be taken care of in the first couple of paragraphs. The rest of the press release rotates around the lead sentence and may include expert quotes.
You may consider that the last paragraph should include news not significance but it is used to brief the key points.
Now let go through a few tips which you should follow while writing a press release:
Always provide newsworthy news: Don’t write your press release as an advertisement. Use it to provide media with valuable data about your company.
Always start strong: Your headline should be strong and the rest of the press release should explain in detail about your headline.
Don’t cheat, always provide readers with facts: Wait until you find exciting news to share but don’t fluff for the sake of just writing a press release.
Pick an angle: While writing press releases always support you facts by providing reference to famous, popular events and issues.
Don’t use negative, voice: I don’t think it should have explaining. Always use active voice verbs. It boosts the chances of your press release to be read.
Economics of words: Make each word of your press release count. If a press release can be written in fewer sentences, then don’t make it longer then it is needed.
Avoid the hype: Don’t use exclamation point (!). If you can’t ignore it, only use one.
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