5 Ways To Add New Life To A Seemingly Dead Information Product

Say, your information product has exhausted its salability.  Its digital shelf cycle has reached the end of the line.  Majority of the people belonging to its focused market has already bought one, and no purchases have been made for many months.

Should this mean that your eBook has ceased being a cash cow and should be buried in a digital chest already?

Absolutely not!

In the event that your digital product has seemingly reached the end of its market cycle, you can continue to profit from the same by employing other business plans and implementing new methodologies.  Your digital product still got some fight in it, and its just comes down to deciding on the proper arena for what it can still provide.

Allow me to discuss 5 ways which you can use to continue to earn from old digital products:

1.    Offer resale rights to your eBook.  By promoting your item with the added incentive in the form of the profit opportunity of being enabled to resell such for profit, you will be accessing a whole new audience - web businessmen who are consistently looking for items to sell.  Furthermore, by including resale rights to your eBook, you can sell the same for at least four times more than your standard price.

2.    Offer private label rights to your eBook.  PLR is very similar to resale rights, though, PLR gives the right to configure, alter and/or completely transform the eBook, together with the right to include one's name as the creator thereof.  Some product creators wish to preserve the structure and layout of their products and only offer the more restrictive resale rights.  However, there are a number product publishers just want to earn off their products and they include the most inviting rights possible, namely PLR, to command the best price that can be gained.

3.    Divide your eBook and use the separated parts for a variety web marketing tasks.  For article marketing?  As informative content for your web pages?  As lessons for your e-course?  As messages for your newsletter?  Your market-struggling digital product can be a great resource for such things.

4.    Reformat your information product and utilize it as a viral marketing monster.  Print your URL on every page and give away the same free of charge.  Enjoy as the number of visitors led to your website expand at an exponential rate.

5.    Make your information product into a physical product and offer such in virtual or offline bookstores.  There are several fulfillment services on the web that specialize on such a task.  My own preference is Lulu.com, simply because they don't peg a specified quantity as minimum order.