Designing A Super Effective Squeeze Page

Squeeze pages, sometimes also known as lead generator pages, are one of the basics on an internet marketer's arsenal.

Squeeze pages are designed with one purpose in mind. Their aim is to get someone to sign up to your email list. Once they've signed up, you have their permission to email them over and over again. But you need them to sign up to your list first!

First up, choose a template for your squeeze page. You can find landing page templates for free or for a small charge. Or you can have one designed specially for you. If you choose the free option, make sure your target market is well away from such well trodden areas as internet marketing, weight loss and (weird as it may sound) dog training. Otherwise your potential customer will likely have seen something very similar to your squeeze page tens or even hundreds of times before. Which means they'll be more likely to click away.

Next, change your template. At the very least, you'll want to put in your own headline and bullet points. You may also want to split test your headlines to make sure that you're getting the maximum number of sign-ups. Some marketers have reported that they regularly get 7 out of ten people signing up from the squeeze pages they create.

You can also experiment with other elements on your squeeze page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test this as well as whether the message plays automatically when a visitor reaches your squeeze page.

Nowadays, you will find video appearing more frequently on squeeze pages. Many marketers have found that using a "part one" video on their squeeze page with "part two" only available after sign-up is a very effective technique. If you want to take this path, make sure you leave your readers with a "cliff hanger" at the end of part one. Just like the ones they used to have om Saturday mornings at the movies. Or if you're too young for that, think of any episode of the television series "24". Leave your viewer hungry for more. Which they'll get in return for their email address.

You can get your squeeze pages designed at the click of a button with this simple lead page generator.