Introduction of offpage SEO

We've gone over the onpage seo web design and optimization, so let's move on to the offpage search engine marketing and SEO which is what really makes a difference in your site's ranking. Off Page Optimization is done outside the website in order to increase its performance in search engines for the desired keywords.

• Which web sites point to you
•  The number of websites linking to you
• The Google pagerank of the web site linking to you
•  The page title of the website linking to you
•  The anchor text used in the link linking to you
•  The number and type of links linking to the website that's linking to you.
• The number of external links on the web site that is pointing to you
•  The total number of links on the website that is linking to you
• Whether or not the web sites pointing to you are deemed by Yahoo, MSN or Google as an authority web site.

The major offpage SEO techniques are as follows:

1. Link Campaign: One of the important parts of search engine optimization is building of links with the partners. Link building expands link popularity which in turn high the google pagerank of the special web page. Link exchange is one of the very important method of the OffPage Optimization.
2. Social networking: Social network service refers to the several online social communities where the members share the similar interests and activities. Examples of such web sites are Facebook and My Space.
3. Directory Listings: Submission of the website to the directories will definitely enhance the generation of the traffic and link popularity of the particular website. Directories include list of websites that are meticulously checked. The directories are differentiated into several relevant topic categories which give information to the customers. Web directories are human edited and are much smaller than the search engine database. 
4. Article Distribution: Article distribution is the modern trend of off-page optimization. An article with relevant keyword is written and the uniform resource locator of the self-owned website is placed at the end of article. Thus when the article is submitted in the popular article websites the traffic is generated to the self-owned website. For short time, the web site owner will get potential customer in the effective way.

While doing off page optimization one should research and come up with multiple Anchor Texts containing the recommended density of keywords/keyword phrases. If you are not familiar with the word “Anchor Text”, it is the hyper linked text that is put on the Webpage which links back to your webpage.

Improvement in SERP or Search Engine Ranking Positions: It is the list of the web pages which a search engine returns according to the keyword query. The results generally incorporate the web pages with link to the page, titles, a brief description showing where the keywords have similar content in the webpage.