How An Email Marketing System Can Help You Increase Your Profit Rate

If you're operating any form of undertaking via the channels and features provided by the World Wide Web and you're not using email marketing, then you're losing out on what could very well multiply your presentt income by as much as 1,500%.

Without a doubt, email marketing is the most effective advertising method on the World Wide Web these days.

Email marketing evolved from direct marketing via what we now know as "slow mails".  Can you still remind yourself of those times when you received envelops of glossy brochures from corporations plying their products?  Are you still aware of the number of times you did you absorb everything they mentioned?  Do you still remember the number of nights you spent fantasizing about the products they presented?  Do you still remember the number of times you chose to buy what they were offering?

This is the potency of direct marketing, and such is the efficiency of email marketing.

Email marketing is composed of three vital stages:

1.    creating a mailing list.  This includes creating something that will catch the interest of web users and presenting for them items of fantastic value to encourage them to share their contact informations, specifically their email addresses.

2.    Building a good relationship with the signees of your mailing list.  Email marketing is likewise called follow-up marketing, simply because it empowers the internet entrepreneur to follow up on his potential customers.  Following up isn't confined to presenting sales pitches.  Truth be told, internet businessman are taught to establish their credibility, build up good will amongst their leads, and introduce their enterprise without being forceful about it. 

3.    Laying down one's proposal.  Of course, the bottom line is still selling.  Only when a good relationship is established should the online businessman attempt to present his products for sale.  With a big subscriber base that has learned to put their faith on the online businessman, he would have immediate access to several prospects who are most likely to acquire what he has to offer.

The heart of each email marketing setup is an autoresponder service.  An autoresponder service empowers the internet businessman to make the entire process easier.  The autoresponder service can be operated on auto-pilot to accept and process email addresses 24/7.  The autoresponder service can also automatically distribute emails to the members of the mailing list based on prepared messages and predetermined intervals of deliveries.  Best of all, an autoresponder service can allow the online entrepreneur to build a lot of mailing lists - let's say, one for new subscribers, a second one for subscribers who purchased once, and a thirs one for people who purchased two times or more - and transfer members from one mailing list to the next.