The Secret of Analyze Your Web Competition

One of the essential things Search Engine Expert can help you to do to enhance your search engine marketing is to study your competitors. Analyzing the competition will open new avenues of success in the industry. The strategy is similar in the SEO web design world. The following are the ways to analyze the competition: 
 
URL Structure: Firstly find out how the URL of the competitor looks, whether   they are static/dynamic, whether they are written with words giving a brief idea about the content of the webpage.

Meta Data: One should analyze the Meta Data of the competitor’s website. Emphasis should be given in finding out the meta keywords that are incorporated in the meta data of the pages. Are they appears in the title and description for the web page? One should also inspect if the meta keywords are shown in the title and description of the special web page.

Web Site Map: Simple inside navigation is very important for increasing SERP. The Google search spider can crawl the web site easily if text based URL are supplied to navigate to the inside pages.

Link Popularity: Link Popularity is the key for the success of the website. It is adviced to check the No. of quality links that links back to your rival's web site. A # of proper links in the website of the rival will help in the good rank on the particular aimed keywords since google give weightage to the web sites with high link #. This will help you to plan strategies by which you gain visibility on the keywords and generate the traffic.

Site Age –A website’s age is a major factor that influences its rank it in the search engines.
Pages indexed – It refers to the number of webpages that are listed in the search engines index. The #1 ranking web sites can be listed easily by the best search engines like Yahoo, Google or MSN.
 
Home Page Page Rank – It is the Google Search Engine PR. Google gives a zero to ten scale for assessing the level of the web page. This is generally dependent on the quality and quantity of incoming links. It is the most popular metric for all the webmasters to check. It can be checked by the Google Toolbar or a site like PRChecker.