If you are trying to make money from blogging or some other online venture there are certain things you must do if you are not to fail: you must get visitors and you must rank in the search engines. You can achieve both of these goals by paying for visitors at the search engines via pay per click or you can get visitors for free using article marketing.
The first thing you will need to do is research your article marketing topic. There are many good keyword tools on the market to help you decide which keyword phrases will bring you traffic but also you need to make sure there is not too much competition as well or you won't get good rankings at the search engines. Your keywords need to be relevant to your website and be getting plenty of search queries but not tons of results. You can read a more detailed post about keyword tools for a better explanation.
Once you have chosen your targeted phrases you will want to use it in your articles title, a few times at least in the first paragraph, a couple of times in the body and once again within the closing sentence for optimum results.
Always write for the reader when article marketing. In other words write it for humans, not Google. Yes you can help it rank well by research and keyword tools but it's no good being number 1 in Google if no one reads the article. Keep it simple and to the point. Use bullets or numbers as they get your point over better.
When you are done, read it a few times and make sure it is both grammatically correct and that you have your targeted phrases in the right places. Once you have done that, check it again, several times. If it doesn't quite read correctly, rewrite the part and remember while you may be an expert on the subject, your reader is not.
Summing up your article is the most important {part-section} but most who rely on article marketing miss this important point all together. Your article gives the reader info that they have searched for but now you want them to get yet more info by going to your blog. Make sure you make it clear the benefits of clicking and visiting your blog. Simply asking for the click doesn't work any more. Explain to them exactly why they should and what they can expect to find: a a more detailed article, A valuable resource they can use etc.
Finally be particular where you send your articles and if you can rewrite your article every time you submit it to a directory or blog feeder. Submit the original version to ezinearticles.com and hang fire until they accept it before submitting it to any of the other article directories. This is because ezinearticles are the most popular so get you most visitors but they never articles that have already been published elsewhere.
Article marketing is still the easiest means of promoting a blog without spending big money on advertising. Just 1 article a day means around a hundred or so articles on perhaps 1000's of blogs in just 3 months from now all with links pointing to your business.
When you see the great results and want to go to another level with your article marketing have a look at submitting your articles to Article Marketing Automation. This takes a little more work but the benefits last a lot longer.
Thursday, November 06, 2008
Article Marketing Always Brings Shocking Results For Your Online Business
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