Myth And Hype: Affiliate Payload and Real Results

An evaluation of the hype surrounding Affiliate Payload by a real user who tested the advocated traffic strategies over a period (a note of caution is also sounded on the product).

Affiliate Payload is a Media Buying information package written and released by Saj P and Alex Goad. Whether Alex Goad compiled and presented the information in the package is unclear and Myth Buster suspects that Saj P did the research and presentations.

The package consists of videos and a pdf document. The document is well researched and written, flows logically and contains more than ample links. The videos contain some show and tell examples and additional information, rambles and seem to be added as filler information, possibly as an afterthought.

A VIP OTA up sell is made during the sales funnel process. The VIP information consists of additional downloadable videos that add an extra twist to each of the advocated traffic generation options.

AP advocates generating traffic through various traffic broking and posting options with in depth discussions of Pay per Click, Pay per View, Cost per Action (including Cost per Lead, Cost per Impression and Cost per Sale), Incentivized Traffic Options, Co-Registration, Targeted Traffic Pools, Article / Blog / Forum Marketing and general Advertising.

Myth Buster launched a total of 5 highly niche targeted Traffic Generation campaigns (utilizing 4 of the advocated options) using the methodology outlined in Affiliate Payload. The campaigns consisted of PPC; PPV and TTP traffic options and included Incentive, Advertising, Reverse Demographics, Blog, Forum and Article combinations.

To ensure decent results I tested for 5 days. Results were constantly monitored and adjustments made to improve Conversion Rates. A total of US $900 was spent on Traffic Generation with 12 hours of preparation and keyword research in 4 niche markets. 22 hours in total were spent on monitoring and adjustments.

The Click through Rate was high for all Traffic Generation campaigns due to highly researched phrases and targeted keyword groups used. As expected, the targeted PPC and TTP campaigns returned a much higher conversion rate compared to the pure and combination PPV campaigns. Further research is being initiated on the Incentive and Demographics campaigns as they performed above expectation.

Myth Buster feels that Affiliate Payload does not completely consist of myth, and does deliver on the promised outcome. It is not a package for new marketers or persons inexperienced in Media Buying techniques. A cautionary note must be sounded here that the traffic generation methods advocated by Affiliate Payload can lead to above average loss of funds if they are not properly managed / controlled and constantly adjusted.

None of the individual Media Buying strategies are new. The Business Edge is found in the unique application and implementation of these strategies. Implemented in a creative manner will ensure that any person using e-promotion will secure excellent traffic at decent pricing with the prospect of making money.